CHRISTIN
Frey
Welcome to my professional Portfolio.
My name is Ann-Christin Frey. I am a 21 y/o young Creative, initially coming from Germany. In 2023 I moved to Netherlands for my studies, Creative Business, in which my passion for the creative industry roots,but more about this later ;)
I believe that putting yourself out there as a Creative and positioning yourself within the Industry is a crucial part of being a professional.
And that is exactly my Intention with this portfolio. To not only verbally but also visually strike people and companies.
work experience
Since October 2023, I have been working as an International Ambassador at NHL Stenden University of Applied Sciences, representing the university at multiple fairs across Germany and Austria. My responsibilities included preparing and setting up fair stands, confidently approaching prospective students, and communicating the university life and
study opportunities in an engaging way. Beyond fairs, I participated in photo
shoots and conducted personalized Walk & Talks, guiding individual
students around the campus and answering their questions. Additionally,
I was entrusted with translating the university website from English into
German, ensuring both linguistic accuracy and proper integration of
SEO practices to enhance visibility and reach.
Marketing
From February to August 2025, I worked as a Researcher and Idea Generator, monitoring the Instagram account: @nhlstendeninternational. One of my key responsibilities was developing creative concepts for upcoming content and planning content for at least one month in advance. Another key responsibilities was conducting monthly performance reviews, analyzing the results of each content piece and the overall Instagram account performance. Based on these insights, I drew conclusions and provided strategic recommendations for future content. Additionally, I hosted the weekly “Guess the Nationality” series on the Instagram account, which helped me build confidence in front of the camera and strengthened my skills in community engagement and outreach.
Ambassador
Project based work experience
I have worked as a Graphic Designer and Art Director for multiple projects. Here you can find a collection of my most recent work as well as brief Information about each.
professional development
Since September 2023, I have been active in student theatre and have expanded into acting in various short films. Through these experiences, I learned how to carry confidence on stage and in front of the camera. I also developed a strong sense of responsibility, both for my role and for contributing to the teams success.
I began writing scripts for film competitions in spring 2024, which introduced me to collaborative storytelling and structured script development. Over time, I started conceptualizing and writing my own scripts and creative ideas. Beyond film, I have always loved writing stories and poems that express deep emotions and allow the reader to genuinely feel and connect with the narrative.
Photography has been a passion of mine since childhood, and I began pursuing it more seriously at the start of 2024. Since then, I have worked on photoshoots for a clothing brand as well as a brand photoshoot, which strengthened my ability to create visually cohesive imagery. Throughout this process, I also learned how to enhance quality using Adobe Photoshop and Lightroom.
From September 2024 to April 2025, I worked as a Co-Director in our student theatre production, guiding the actors and developing the performance together. In addition, I also took on full responsibility as the technical director, creating the light and sound plans for the production and independently coordinating and instructing the technical crew, ensuring the show ran smoothly on a creative
and technical level.
CREATIVE
BUSINESS
As a Creative Business student, I learn how to conceptualize and develop strategic media solutions for different clients, addressing their communication needs while building campaigns that align with their goals. In my first year, I worked with Mediahuis Noord, where my team and I created a Marketing Communication Plan to help shift their target audience from an older demographic to a younger one. This included competitor research, market analysis, and strategic messaging tailored to new audience needs. In my second year, the focus shifted to media production, where we collaborated with ITV Studios Netherlands to develop a Reality TV series concept and produce pilot episodes. During this project, we analyzed market trends and competitors to ensure the concept was cost-effective while still offering strong opportunities for sponsorship and product placement.
In my third year, I chose an entrepreneurial pathway, working in a small team to create a full business concept. We developed a Business Plan, Management and Feasibility Analyses, financial forecasts, and operational and innovation strategies aimed at building a viable company over at least five years. Overall, studying Creative Business has allowed me to explore different professional paths within the media field while gaining hands-on experience and building a broad skillset, including research, strategy, concept development, production, and the use of professional creative tools and equipment.
Up until now, I have mainly highlighted the hard skills I developed across projects, and my studies. However, throughout all of these experiences, I have also built a range of soft skills that shape how I work and make me a professional and valuable asset in collaborative environments.
soft skills
At the same time, I am aware that growth is continuous, and I look forward to learn within the industry from professionals with experience. Please click on the boxes to reveal my soft skills, and feel free to explore the attached recommendation letters from supervisors I have worked with.
proactive
&
initiative
quick
thinking
reliable
&
responsible
organization
&
planning
management
communication
my personal Inspiration
Saoirse Ronan inspires me through the intentionality behind her career choices. As an actress, she chooses roles that explore complex emotions and challenge traditional expectations of female characters, turning acting into meaningful storytelling. I want my work to follow that, by creating something that resonates and has impact, beyond entertainment alone.
Salvador Dalí inspires me through his strong sense of individuality and confidence in standing out, regardless of others’ opinions. He did not limit himself to one artistic medium, but explored many forms, making his work uniquely diverse. I admire his courage to experiment and his belief that creativity should never be boxed in.
Jennifer Lawrence inspires me mainly through her personality. She carries humor and empathy in a very natural and unfiltered way, making others feel seen without judgment. I strive to embody this same open, warm, and unhinged authenticity in my own work and interactions.